Spot color printing uses specific colors of ink to create a dramatic contrast for a variety of printing needs. Less expensive than full-color printing, one- or two-color printing (often black and a second color) is often used for business cards, flyers, brochures, letterhead, stationery, envelopes, and other similar office or business documents, to produce an eye-catching image at a competitive price.
By the way, studies show that two-color printing is more effective at attracting attention than its one-color counterpart. We have hundreds of ink colors to choose from and can even create a custom-mix for you.
The demand for full-color printing is exploding, and why not? Studies have repeatedly shown that full-color printed materials are more "influential" and promote higher response rates than two-color or black-and-white materials. This holds true whether those print pieces are used for sales, marketing, or educational purposes. Adding color will cost more, but it serves a useful purpose. If you're considering moving up to full-color printing, give us a call. We're experts at color printing and look forward to putting our knowledge to work for you.